NoScroll
780,000+ views and a user base that grew 5× in 48 hours: the launch video for NoScroll
NoScroll is an AI agent that reads the internet for you and texts you only what matters. The team knew exactly how the launch should feel. We turned that vision into a 45-second video that drove more signups than the product's API could handle.
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LAUNCH PERFORMANCE
Views
User Growth · 48H
Bookmarks · 24H
Days · Call to launch
CLIENT
NoScroll, an AI agent that monitors the internet and texts you what matters over iMessage. Founded by Nadav Hollander (Dharma, former OpenSea CTO).
BRIEF
Turn a clear product vision into a launch video a stranger on X gets in seconds, with launch two weeks out.
REAL BRIEF
TIMELINE
First call to live launch in 18 days, against a moving internal deadline.
RESULT
780,000+ views, a user base that grew more than 5× in 48 hours, and signup volume that blew past the product's API limits.
01 BEFORE: THE SITUATION
NoScroll already worked. It learns what you care about, watches the internet in real time, and texts you the few things worth your time. No app. No feed. No doomscroll.
The team knew the launch had to feel as calm and precise as the product. They needed a way to make someone mid-scroll on X feel that in seconds, with launch about two weeks out.
WHAT WE DID
We started from NoScroll's own idea: the internet's chaos collapsing into one clean text. Every scene had to serve that line, so the story was locked before a single frame was polished.
The video opens where viewers would meet it, inside the X feed. Then it looks up: the camera lifts out of the phone into real life the moment NoScroll is introduced.
One rotating line
"it monitors ___ so you don't have to"
shows the range without a feature list: oil shipping, Korean skincare, SCOTUS opinions, prediction markets.
The centrepiece is the machine scene: hundreds of posts and articles compress into one iMessage bubble. Three seconds in, the product is understood.
From there, NoScroll lives where you already are: a text you actually want, a lock-screen alert, no app to open.
Script, animatic and two further cuts followed in quick succession, each pass sharpening the hook and keeping every example true to how NoScroll behaves.
THE RESULT
It went out from a brand-new account: 252,000 views and 348 bookmarks in the first 24 hours (people saving it as a reference), and 780,000+ since.
THE IMPACT
The views turned into users. NoScroll's user base grew more than 5× in 48 hours, and signups came in fast enough to blow past their X API limits. The best kind of launch-day problem.
We had a product people loved but no brand, no script, and about two weeks to launch. Miki found the story first, then moved fast: script, animatic, and final cuts within days, sharpening at every pass. The video did 780K+ views and grew our user base more than 5× in 48 hours. We literally blew past our API limits.
Nadav Hollander · Founder, NoScroll · Founder of Dharma (acq. OpenSea) · Former CTO, OpenSea
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